AI · Apple · Tesla · AdTech
An independent journal from Seoul
SECTION · ADTECH3 STORIES
App marketing, attribution and ad tech from a practitioner's view.
ATT and the IDFA, the starting point of iOS app advertising, explained from Apple's official documentation. Why 2026 opt-in benchmarks differ by vendor, the rules for raising opt-in, Germany's competition settlement and the EU-only prompt in iOS 27.2.
A beginner-friendly guide to SKAdNetwork, the core of iOS ad measurement: conversion values, three postbacks, crowd anonymity, and how it relates to Apple's recommended AdAttributionKit.
Every app marketer runs into MMPs sooner or later. What they do, and how the big three differ, from a practitioner's point of view.